If the product is free, you're the product

Matt Hames
2 min readNov 8, 2022

If the product is free, you’re the product. That’s the premise of most social media platforms. They offer a free service, and in return, sell your data to marketers.

Even more, whether it is LinkedIn, TikTok, Facebook, Twitter, YouTube, or Instagram, the platforms don’t make the content.

Facebook doesn’t make content. Meta does, Meta is building the foundation of the so-called Metaverse, but Facebook doesn’t create any content.

So all these platforms depend on people to make content that attracts a mass…

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Matt Hames

I think about the web presence #highered and how to make a good second impression. I love my life, being a dad and @curling.